Re-imagining the online classified space
AI can be used in the online classifieds platforms (niche segment such as online directory for homebakers etc). Role of AI can make the transaction simpler, engaging and fast within the community and beyond. We want to bring customers and home bakers close to each other , so as to make the whole process of cake ordering and selection cost effective.
90% of home bakers find delivery a major challenge when they discover the customer is 10km and more away. Home bakers as a solo entrepreneur already go through different activities apart from making cakes such as marketing, handling orders , sales, vendor negotiations etc. In such situation if a home baker had to face trouble in delivery then it ads up to the pain points and further increase the total cost of cake both for customer and baker.
Hence the role of AI in this case to empower home makers list their cake brands at each pin code level so as to the classifieds platform can help them with customers around the pincode or the local level.
From the demand and customer perspective the AI enabled platform can help customers discover awesome cake and cake makers near them so as the hassles of last mile delivery is ruled out from the process. Cost is the major factor also . Home made cakes are expensive from the normal retail cakes as the exclusivity and quality is guaranteed by home bakers.
Pricing - the platform can further help home bakers fine tune the product pricing so as to they can sell better and customer also understand the value of the product which is slightly high from the retail or cakes available over the counter.
Hence the major enabler in making the platform AI enabled is to bring more customers to home bakers near to them (hyper local ) so as to bring down time to deliver and price of the cake. Further help then in better pricing of products and eventually help then better market the home based business.